Alexander Zakharin, ”Success can catch you off guard”, Managing Director at Avenues Real Estate & TikTok Influencer on Global Luxury Real Estate Mastermind with Michael Valdes Podcast #200
Alexander Zakharin, "Success can catch you off guard", Managing Director at Avenues Real Estate & TikTok Influencer shares his story on Global Luxury Real Estate Mastermind with Michael Valdes Podcast #200
Alexander Zakharin came to this country from Russia just four years ago and has built a successful real estate career primarily through the use of social media. He has over 400,000 followers on TikTok and is a true inspiration.
More About Alexander Zakharin:
Alexander Zakharin came to this country from Russia just four years ago and has built a successful real estate career primarily through the use of social media. He has almost 400,000 followers on Tik Tok and is a true inspiration.
He started his career in the summer of 2018 at GZB Realty (now Avenues Real Estate) after coming to New York from Russia as a rental agent, just like most other brokers.
The business was going ok but the deals were so challenging to get because of running multiple ads, answering calls without having time to catch his breath, arranging access to the properties, showing properties every day to the clients, and competing with hundreds of brokers.
Before the pandemic, a high-paying buyer declined a deal because of the forthcoming uncertainty, and then Alexander paused the business after the lockdown week in March 2020 to see what can be improved.
That's when Alexander decided to create a profile on the famous platform TikTok, to start showcasing properties he was in charge of renting out/selling.
All of the sudden after posting beautiful apartments on TikTok, his popularity there exploded and he started getting tonnes of followers, new leads and clients.
Fast forward to now, he has:
- 400К+ followers on TikTok.
- Closed over 150+ deals, including a $4M apartment he sold to a TikTok client and other high-priced properties.
-Amazing team and the company that just opened 5 new offices in New York.
About Michael Valdes:
Michael Valdes is the President of eXp Global. He is currently the only Latino President of a publicly traded real estate company in the country (Nasdaq: EXPI). In his first year of joining, he has led a team that has opened 12 countries in 12 months without ever getting on a plane which is a feat that has never been done in the industry. This model has successfully touched the lives of thousands of people across the globe and given them an opportunity to change their lives.
Michael was the former Senior Vice President of Global Servicing for Realogy Corporation. In that role he oversaw the international servicing platform for all Realogy brands including Century 21, Coldwell Banker, ERA, Better Homes & Garden, Corcoran, Climb and Sotheby’s International Realty in 113 countries. He had been with Realogy in a variety of roles for 15 years. Prior to that, Mr. Valdes was Director of Private Banking at Deutsche Bank for a decade where he oversaw a book of business of just under $1 billion. He has the distinction of being the first Director in the United States of Latino descent.
Mr. Valdes is the Chair of the AREAA Global Advisory Board and co-host of the 2020 AREAA Global Luxury Summit. He is also a current member of the NAHREP Corporate Board of Governors. Additionally, he is a the Executive Chair of eXp Latino and former member of the Realogy Diversity Board as well as the Executive Chair of the ONE VOZ, Hispanic ERG. He is a former Board Member of Mount Sinai Hospital in Miami Beach as well as the Shanti Organization in San Francisco. Michael was also a Board Member of Pink & Blue for 2, an organization started by Olivia Newton-John to promote breast and prostate cancer awareness.
Michael is also the host of "The Global Luxury Real Estate Mastermind" podcast which focuses on interviewing global leaders in the industry. It is currently distributed in over 90 countries and has over 10 million impressions. He is also a current member of the Forbes Real Estate Advisory Council.
He currently resides in New York City and has a home in Miami.